Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia

Author:Rajat Paharia [Paharia, Rajat]
Language: eng
Format: mobi, epub
Publisher: McGraw-Hill
Published: 2013-06-17T14:00:00+00:00

Figure 6.1 ZAMZEE AVATAR AND BADGES.

Source: Zamzee, ©2013.

Figure 6.2 ZAMZEE ACTIVITY STATISTICS.

Source: Zamzee, ©2013.

Here’s how it works. Kids run around all day while wearing their Zamzee meter and then plug their meter into the USB drive on a computer. All their physical-activity data is uploaded to zamzee.com, the website designed in accordance with HopeLab’s research about what motivates kids to get active and stay active. When kids make it to the ZamZone (a certain MET level), as measured by the Zamzee meter, they start earning Pointz at zamzee.com. Kids also can earn Pointz by uploading their activity consistently, beating their daily average, or being active on surprise double-Pointz days. Other things that kids can do on the website include viewing an activity graph that shows them their activity, customizing their own avatar, leveling up, unlocking badges, and achieving Goalz. Goalz are purchased by parents and put into their kid’s Zamzee accounts as a strategic tool to motivate their kids to stay active. For example:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.